Via concurrent Twitter announcements, Hughes, a leading brand intelligence agency and NGAGE Digital, the award winning interactive and social media agency, announced their merger today. The combined company will use the HUGHES name.
Commenting on the transaction, Bill Hughes, Partner, said:
“This merger brings together two innovative companies, one whose expertise is focused on brand strategy and intelligence and the other whose core competencies are in the digital space. This merger combines world class branding services with exceptional digital know how. This merger represents much more than off- line meets on-line, we are truly laying the foundation for a new breed of agency.”
Dan Curran, Partner, said:
“The new HUGHES is uniquely qualified to help our clients manage profitable growth in a complex digital environment. Hughes provides the global reach we needed with their exclusive affiliation with MAGNET, a collaborative network of the world’s top marketing and advertising agencies. By combining NGAGE’s emerging media solutions with the Hughes brand advertising reputation and MAGNET association, we no doubt have an agency model built for the 2.0 world and beyond.”
The combined company will provide a broad range of digital and brand marketing services: market research and intelligence, a large public relations and social media practice, usability expertise, search, e-commerce, e-mail and a sizable media team.
Eric Karlovic, Partner also shared:
“The merger with NGAGE increases our intellectual capital and brings our customers the latest in integrated advertising solutions. Our customers are demanding innovative solutions that focus on delivering results. This merger delivers not only what our clients need today, but what they will certainly demand tomorrow. The combination of Hughes and NGAGE ensures that we are positioned to continue to provide best in class solutions for our clients.”
The combined operation now employs more than 50 full time and 15 contract employees. Clients include Scottrade, Subway, Hanes, Bissingers, Enterprise and AstoundSound.
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